Samsung 98 Inch 4K Crystal UHD Smart TV (UA98DU9000UXKE)
Samsung 98\" DU9000 Crystal UHD Smart TV delivers a massive 4K viewing experience with AI-enhanced picture quality and smart features. Designed for large spaces, it combines scale, clarity, and everyday usability.
Best price in Kenya
KES 699,990
Best deal at Hotpoint
Share This Deal
Compare 11 Offers
All prices in KES · Updated today
Key Specifications
- Brand: Samsung
- Model: UA98DU9000UXKE (DU9000 Series)
- Display size: 98-inch LED
- Resolution: 4K UHD (3840 x 2160)
- Panel type: LED-backlit LCD (Crystal UHD)
- Refresh rate: 60Hz native (Motion Xcelerator up to 120Hz)
- HDR support: HDR10+ and HLG
- Smart TV: Tizen OS with apps and SmartThings
- Audio: Object Tracking Sound Lite
- Ports: HDMI 2.1, USB, Bluetooth, Wi-Fi
- Features: Supersize Picture Enhancer, PurColor
- Voice assistants: Alexa built-in
Samsung 98 Inch 4K Crystal UHD Smart TV (UA98DU9000UXKE) in Kenya
A 98-inch TV isn’t just a bigger screen, it’s a completely different viewing experience. The Samsung DU9000 is designed for people who want that cinematic feel at home without jumping into ultra-premium TV pricing.
What makes this model interesting is its positioning. It sits at the top of Samsung’s Crystal UHD range, offering a massive display with smart features and decent performance, but without the high cost of Neo QLED or OLED models.
For buyers in Kenya with large living rooms or dedicated entertainment spaces, this TV transforms how you watch sports, movies, and even YouTube. It’s less about pixel-peeping and more about immersion—filling your space with content in a way smaller TVs simply can’t.",
- Huge 98-inch screen creates true home cinema experience
- 4K resolution with AI upscaling improves lower-quality content
- Smart TV platform with access to streaming apps and SmartThings
- Motion Xcelerator improves smoothness for sports and gaming
- Object Tracking Sound Lite adds basic directional audio
- More affordable than Samsung’s 98-inch QLED and Mini LED TVs
What Makes a 98-Inch TV Different
A 98-inch TV fundamentally changes how you watch content. It fills your field of view in a way smaller TVs cannot, making movies, sports, and gaming feel more immersive.
- Ideal for large living rooms or open spaces
- Creates a cinema-like viewing experience
- Best appreciated with 4K content
Picture Quality on a Massive Scale
Maintaining clarity on a 98-inch screen is challenging, but Samsung uses AI upscaling and Supersize Picture Enhancer to improve sharpness and reduce noise across different content types.
Crystal UHD vs QLED: What You’re Getting
This model uses a standard LED (Crystal UHD) panel, which delivers good brightness and color but lacks the advanced contrast and color range of QLED or Mini LED TVs.
- Good brightness for bright rooms
- Limited contrast compared to premium TVs
- Better value than higher-end models
Smart Features and Everyday Use
Powered by Samsung’s Tizen OS, the DU9000 provides access to popular streaming apps, smart home integration, and voice control, making it easy to use for daily entertainment.
Who This TV Is Best For
This TV is best suited for buyers who want a massive screen experience at a more accessible price point. It’s ideal for large spaces where the size can truly be appreciated.
- Home theater enthusiasts on a budget
- Large living room setups
- Sports and movie lovers who value screen size over peak performance
Frequently Asked Questions
- Is the Samsung 98" DU9000 worth buying in 2026?
- Yes, it is one of the most accessible 98-inch TVs from Samsung, offering a huge screen with solid 4K performance, making it ideal for home cinema setups without flagship pricing.
- What type of panel does the DU9000 use?
- It uses a standard LED-backlit LCD panel (Crystal UHD), not Mini LED or OLED, which means good brightness but more limited contrast compared to premium models.
- Is this TV good for gaming?
- Yes, it includes Motion Xcelerator up to 120Hz and HDMI 2.1 ports, making it suitable for console gaming, though it’s not as advanced as Samsung’s Neo QLED gaming TVs.
- How good is the picture quality on such a large screen?
- Samsung uses AI upscaling and Supersize Picture Enhancer to maintain clarity on the 98-inch panel, helping reduce noise and improve sharpness even on lower-resolution content.
- Does it support smart TV features?
- Yes, it runs Samsung’s Tizen OS, giving access to streaming apps, SmartThings integration, and voice assistants like Alexa.
- What are the main limitations of this TV?
- It lacks local dimming and quantum dot technology found in higher-end QLED or Mini LED TVs, so contrast and HDR performance are not class-leading.
- Who should consider buying a 98-inch TV like this?
- It’s best for large living rooms, home theaters, or users who want a cinema-like experience at home without stepping into ultra-premium TV pricing.
Best price
KES 299,990 at Hotpoint